Learning Platform

Designing Harvard D^3’s multilingual educational experience, from course listings to checkout.

I led the end-to-end UX and visual design for Harvard Digital Data Design Institute’s executive education platform; from building the public-facing course catalog to designing the multilingual learning experience and checkout flow. This project combined web architecture, accessibility, and visual storytelling to bring Harvard research to learners across the world.

Key Goals:

Project Overview

  • Launch a centralized catalog for executive AI training

  • Design a seamless learner experience across platforms (D^3 website → Sana.ai)

  • Build accessibility and multilingual support from the start

  • Ensure strong brand alignment across all touch point

Research and Discovery

To build for a global executive audience, I partnered with product managers and content strategists to define user goals and pain points. I analyzed existing content gaps, accessibility blockers, and multilingual usage scenarios.

Highlights: Streamlined form design for better completion rates. Built for international address/payment variations. Collaborated with devs to ensure data security and responsive behavior

My Role:

  • UX Research & Wireframing

  • UI & Component Design

  • Accessibility & Internationalization

  • Checkout Flow Design

  • Developer Handoff & QA

  • Mentored a junior designer on content layout and mobile responsiveness

User Flow and Component sketches for visual cohesion across D^3 website and Sana platform

Custom design system and icons, All graphics for the catalog and learner journey

Checkout Flow Integration

Process Timeline

Campaign Design & Performance Analytics

Designing & Measuring Ads That Drive Action:

As part of my role, I also led the visual design and execution of paid ad campaigns for learning programs, working across Meta, LinkedIn, Harvard Business Review Ads and Google to support enrollment and engagement goals. I collaborated with the comms and content teams to ensure each ads aligned with Harvard and D^3’s brand while still feeling fresh, performance-optimized, multilingual and conversion-friendly

What I Did:

  • Designed graphic ads for LinkedIn and Meta campaigns — optimized for mobile engagement and cross-platform clarity in 5 languages

  • Worked with stakeholders to write and design variations of ad copy and visuals based on audience segmentation

  • Integrated and managed Google Tag Manager, UTM tracking, and LinkedIn Insight Tag to track engagement and conversion

  • Set up and analyzed campaign performance using Google Analytics 4 (GA4) and Sana’s AI dashboard, tying ad views and clicks to actual course starts

Impact:

  • Boosted click-through rates by iterating on ad layout and hierarchy based on A/B testing results

  • Created a design system for ad campaigns; reusable, scalable, and brand-aligned

  • Generated reports for the comms and leadership teams on top-performing creatives, helping inform future spend allocation and messaging

UX Planning & Wireframes

I mapped the entire learner flow—from browsing courses to completing enrollment. Given our audience's time constraints, simplicity and clarity were top priorities.

UI Design & Accessibility

Working within Harvard’s brand system, I designed a clean, accessible interface with scalable components and modular layouts to accommodate multilingual content.

UI for course catalog, search filters, and language switch pages

I designed the payment checkout system UX (cvent) and integration for Sana.ai, ensuring learners had a smooth transition from course discovery to enrollment

Outcomes & Impact

Key Results:

  • +23% engagement on the new catalog pages and and increase in registration

  • Launched multilingual support in 5 languages

  • Enabled seamless transition from web to learning platform

  • Created a reusable system for future education launches