Unifying Harvard D^3’s Digital Voice Across Platforms

Digital Branding & Social Campaign System

Timeline: Ongoing
My Role: Visual Design · Template Systems · Social Strategy Support

Overview

I created the full visual identity and communication toolkit for the institute—across web, print, social media, and live events. I worked closely with the comms, alumni relations, and product teams to build cohesive and high-impact brand experiences for audiences ranging from internal stakeholders to 2,000+ attendees at global academic events.

From social campaigns to symposium signage, I led the end-to-end creative execution—ensuring brand consistency, design scalability, and measurable engagement at every touchpoint.

What I Did

Visual Systems & Campaign Templates

  • Designed an extensive Figma component library for D³ communications, covering:

    • Social assets (LinkedIn, Instagram, YouTube)

    • Web graphics and email headers

    • Print materials (agendas, booklets, posters, signage)

    • Branded event collateral and roll-ups

Social Media Design & Paid Campaigns

  • Partnered with the social media manager to create high-performing organic and paid content across Meta, LinkedIn, and YouTube

  • Supported multilingual campaigns across global audiences

  • Used Sprout Social for insights and active listening to track performance and trend behavior

Brand Manual & Identity Expansion

  • Audited and updated D³’s brand manual, standardizing typography, grid systems, and icon usage

  • Created global brand lockups for partnerships including:

    • NOVA School of Business & Economics (Portugal)

    • University of Morocco

    • D^3 Labs and internal research initiatives

  • Developed digital and print identity systems to support cross-cultural branding needs

Event Branding & Presentation Design

  • Led the end-to-end creative for major Harvard events in collaboration with alumni relations and the executive team

  • Designed print programs, speaker decks, digital signage, venue signage, and social promo assets

  • Collaborated with event producers and comms to manage tight production timelines and international delivery

Notable events designed by me:

  • Leading with AI Symposium — Boston, Harvard Business School

  • AI Elevate Summit — Dubai, UAE

  • Gen AI Symposium — Boston, Harvard campus

  • GEM Symposium — Harvard Kennedy School

  • Cubies Innovation Awards — Boston (D³’s flagship innovation prize event)

Mentorship & Team Enablement

  • Mentored a junior designer and intern on layout best practices, design consistency, and accessibility

  • Built Figma “starter kits” for comms, interns, and social media collaborators

  • Conducted reviews and walkthroughs for cross-functional asset requests

Impact

  • Rolled out a unified design language across all digital and physical platforms

  • Scaled D³’s visual identity across events with 2,000+ global attendees

  • Helped drive a 23% increase in social engagement through creative consistency

  • Delivered brand-aligned campaigns and live experiences across 5+ countries and partner institutions