Overview

I led the design and execution of a unified visual identity and communication system for Harvard D³, spanning web, print, social media, and live events. Working closely with communications, alumni relations, and product teams, I built cohesive, scalable brand experiences for audiences ranging from internal stakeholders to 2,000+ attendees at global academic events.

From social campaigns to symposium signage, I owned the end-to-end creative process, ensuring brand consistency, design scalability, and measurable engagement across every touchpoint.

Visual Systems & Campaign Templates

• Designed an extensive Figma component library for D³ communications, covering:

  • Social assets (LinkedIn, Instagram, YouTube)

  • Web graphics and email headers

  • Print materials (agendas, booklets, posters, signage)

  • Branded event collateral and roll-ups

Social Media Design & Paid Campaigns

• Partnered with the social media manager to design high-performing organic and paid content across Meta, LinkedIn, and YouTube

• Supported multilingual campaigns targeting global academic and industry audiences

• Used Sprout Social for performance insights, trend analysis, and social listening to inform design iterations

Brand Manual & Identity Expansion

• Audited and expanded the D³ brand manual, standardizing:

  • Typography systems

  • Grid and layout structures

  • Iconography and visual hierarchy

• Created global brand lockups and identity extensions for partnerships and initiatives, including:

  • NOVA School of Business & Economics (Portugal)

  • University of Morocco

  • D³ Labs and internal research initiatives

• Designed adaptable digital and print identity systems to support cross-cultural branding needs

Event Branding & Presentation Design

• Led end-to-end creative for major Harvard and international events in collaboration with alumni relations, executive leadership, and event producers

• Designed:

  • Print programs and editorial layouts

  • Speaker decks and presentation templates

  • Digital signage, venue wayfinding, and environmental graphics

  • Social promotional assets

• Managed tight production timelines and international delivery across multiple time zones

Mentorship & Team Enablement

• Mentored a junior designer and intern on layout best practices, accessibility, and system-based design

• Built Figma starter kits for communications teams, interns, and social collaborators

• Conducted design reviews and walkthroughs to support cross-functional asset requests and maintain quality standards